SEO Links - Checklist

Important to SEO are 'links' either internal between the pages on your website or external from other websites SEO Leeds. First some tips for internal links -

· Use internal links between pages. Do not use 'click here' as it has no SEO value. And so, "visit our SEO Blog" has far more value than "to visit our SEO Blog, click here"

· Internal Links should display the appropriate keyword. This emphasizes the importance of this keyword to the search engines

· Make sure that all internal links are active and working. Search engines dislike broken links and may devalue you if found.

Inbound links are arguably the most important component of SEO. An incoming link of the right quality is a vote of confidence to the search engines.
Tips for incoming links -
  • Be wary of buying multiple links from a single source. A company selling thousands of links for a small price is probably a 'link farm' and will be considered a form of 'spam' by the search engines. This in turn will knock you down and not up the rankings.
  • Get websites linking to you that have high Page-Rank or have many back-links.
  • Back-links will be valued more highly if the referrer has a similar theme to your website. A SEO site linking to the same is considered an excellent link as you're being considered worthy by one of your peers.
  • A steady and methodical increase in back-links is a good sign to search engines. A sudden increase will flag your website as possible 'spam'.
  • Websites to get a link from if you can are any that end in .edu or .gov.
  • The most valuable link possible is probably from dmoz which is a human edited directory that search engines respect greatly.
Finally, a word about putting outgoing links on your website. It is good practice to offer an outgoing links page where possible to your customers. Personally I link out hundreds of times to authority sites on SEO (rarely to competitors) in order to give my visitors a better experience. This is appreciated greatly by the search engines and marks you out as a serious resource.

Just in case you haven't noticed, this article links to my SEO leeds website using one of my keywords and it also links out to other resources to make life easier for you.

It's called walking the talk!

My name is Lyndon Ogden and I am the Managing Director of a SEO company named Your SEO Services. Our website features SEO services, SEO tools, SEO advice and an RSS feed available to bring our new content to your desktop.

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