Online Dog Boutiques - How to Have a Blog Boost Your Profits!

If you own either an online dog boutique or a brick and mortar dog boutique, then proper use of a blog can dramatically increase your web traffic. Now, I specify a "dog boutique" in this article because that is by far the most popular type of pet boutique, but the reality is that this approach will work for any pet store or boutique German Pet Blog. It doesn't matter if you sell animals or if you sell only accessories and it doesn't matter if you are a mom and pop store in Great Falls, Montana or a posh, upscale shop in the high-rent district of Beverly Hills, this is how to have a blog turn higher profits. This idea really is nothing new or overly clever, but sometimes it just takes a nudge to get a person to do something simple, and usually it's the simple things that make all the difference. So, here is your "nudge".

Starting a blog is much easier than starting an online dog boutique and far less expensive and time consuming. So if you have an online dog boutique now, then I know that you are more than capable of setting up a blog, and the blog is free! Here's the key to any business... the more exposure people get to you, the better your chances are of actually making a sale (I know that's not rocket science, either). The goal of the blog, therefore, becomes an additional tool used to attract people to you and, ultimately, to your store. How do we do that? (Here comes the real rocket science.) We do it by focusing the blog on your customers and, more importantly, about their pets! Want proof of this? Ask any dog owner whose picture appears in their cell phone more often, the dog or the spouse?

For the online dog boutique owner, you should be contacting your database regularly asking for cute pictures of their dogs and put them all on the blog with a little caption and the dog's name. Your customers will almost always be willing to send you one of the photos from their phone when you tell them that you want to put their dog on your website. Then guess what, not only will they go to your blog to see the pic, but they will also tell friends. They may even subscribe to your blog so they won't miss any cute photos Pets and Accessory Blog. If you're smart, you'll even ask the customer to dress the pooch up in whatever item they bought from you and then take a photograph. Now your blog becomes a catalog.

If you have a brick and mortar store, this becomes even easier as you can bring a camera into the store and take the pictures yourself. Make sure that you put the web address of the blog on your business card. I can guarantee that these people (and pets) will become repeat customers, and isn't that the name of the game?

One final reminder... you obviously will want easy to find links between your online dog boutique and your blog. You have now discovered how to have a blog improve your business!